After a week that saw intense consumer backlash against Uber, the taxi App that raised its prices more than eight times the normal rate during a snow storm, the company had one message for its drivers: "We're not going to stop surge pricing because of a few news articles :) It's here to stay."
The message said:
"UBER MSG: New Year's Eve is coming up! Remember, New Year's is Uber's biggest night of the year. Mark your calendar for big $$$ and more surge fares up to 8X!!
Thanks for this - We're not going to stop surge pricing because of a few news articles : ) It's here to stay."
So Uber won't be deterred by a few news articles. But will it be deterred by passengers flipping out over hundreds of dollars spent on a fifteen minute car ride? No, no, definitely not. Right now Uber wants to get as many drivers on the street as possible. Once that happens, surge pricing will go down. Until then, wealthy people get stiffed. Poorer people, maybe take the train?