A Right-to-Die billboard alongside a highway in New Jersey is angering some locals who have no interest in assisted-suicide (despite living in Jersey, hey-o). The 15-by-50 foot billboard reads "My Life My Death My Choice," and was paid for by the national non-profit group Final Exit Network. "I don’t think that should be up there," one passerby told 1010 WINS. "You’re advertising death." Well, death isn't going to sell itself, buster. This age-old product is long overdue for rebranding: Say, isn't time you gave New Improved Death a try? This isn't your grandfather's boring old Death; New Death is hip and easy—and available as an iPhone app! But don't take our word for it; here's what award-winning recording artist Snoop Dog has to say...

Final Exit Network doesn't assist in deaths but has provided information to at least 300 people nationwide who have committed suicide since 2004. Their services are intended for people "who are suffering from intolerable medical circumstances and want to end their lives," but some Jersey residents and clergymen worry that these Final Exit ads are just making suicide seem acceptable. "Someone who is at odds within himself sees a message like that and feels, well, it's okay then," Jim Goodness of the Newark Archdiocese told CBS2.

But the organization, which has billboards in San Fransisco and the high-target demographic state of Florida, requires that people who reach out to them provide complete medical records, and a spokesperson for Final Exit says, "We have interviews with them. We want to be sure, psychologically, they're sound." And once they weed out the mentally ill, everyone gets a nice cup of Quietus.