OH MY GAWD EVERYONE: it's Cyber Monday! Forget catching up on work from last week's holiday lull—it's time for couch potatoes to catch up on some sweet online shopping deals because they didn't wait 31 hours on line at Best Buy.
Crafty/desperate retailers actually started sales yesterday, in hopes of capturing the increasingly wired consumer. Andrew Lipsman, of research firm ComSore, points out, "People are shopping on their mobile devices between 7 p.m. and midnight -- that’s an occasion that just didn’t exist in the past, and now we’re seeing it happening in a big way." ComScore believes spending on today alone will be $1.5 billion "up 20 percent from last year." Steve Yankovich, who heads mobile business for EBay (which started its deals at 5:23 p.m. on Thanksgiving) says, "Mobile is a game changer. Consumers expect to shop on their own terms, and tablets and smartphones make every moment instantly shoppable."
Overall, experts believes that online shopping will bring in a "record $43.4 billion holiday sales season". As for Black Friday, industry watchers are starting to look at Black Friday as a "Black Weekend" event that also spreads to Cyber Monday.
The NY Times points out there's a flipside: "There are also signs that shoppers are getting weary of the extension of special shopping days, with Thanksgiving now added to a packed schedule of Black Friday, Small Business Saturday, Cyber Monday, Mobile Tuesday and on and on." Come on—how about "Whatever You Want Wednesday" and "Think About Credit Card Debt Later Thursday"?!?