The third edition of Bravo's Top Chef Masters has announced its contestants, New York City is represented by chefs Suvir Saran of Devi, George Mendes of Aldea, and Floyd Cardoz of the late Tabla. The chefs are competing to win up to $15,000 for charity during each episode and another $100,000 as the winner of the entire competition. And would you believe that they'll have to please guests like Mad Men's Christina Hendricks, pop group Maroon 5, and singer Kelis along the way? Wonder if they are serving...milkshakes.

The bodacious Mad Men star and her husband will be involved in a 1960s-themed food challenge. Hendricks has previously voiced her desire to be on the show and has showed off her cooking chops on Rachael Ray's show.

The show has also undergone a bit of a shake-up: Australian celebrity chef and Apprentice loser Curtis Stone is replacing Kelly Choi as host, while former NY Times critic and Gourmet editor Ruth Reichl takes over judging duties from Jay Rayner (Saveur's James Oseland is still on board). And judging by this video, the cheftestants will be frying some worms.