An immersive multi-media exhibit honoring the legendary band The Velvet Underground is coming to NYC this fall.
The Velvet Underground Experience, which first originated in Paris in April 2016 at La Philharmonie de Paris, will open on October 10th at 718 Broadway in Greenwich Village. It will be open for three months until December 31st, and will feature six films, 350+ photos, 1,000+ objects, and "a VR greenhouse featuring projections that recreate the atmosphere of the banana album artwork produced by Andy Warhol," according to a press release.
The exhibit is structured around six main sections: Welcome to America, Reed and Cale, The Childhood of Art, NY Spirit, Factory Years, Banana Album, Reinventions of The Velvet Underground and Echoes of Heritage, taking fans on a chronological tour of the group's history from Lou Reed and John Cale's childhoods to the band's immense influence on popular culture and art today. The press release adds:
The multi-media experience will contain six films produced exclusively for the exhibition, alongside an array of portraits of the band members and influential contributors who comprised of the New York underground in the 60s such as Allen Ginsberg, Candy Darling, Jonas Mekas and of course Andy Warhol. Also on display will be hundreds of images, many taken by some of the photographers who witnessed the band's meteoric career such as Nat Finkelstein, Donald Greenhaus, Lisa Law, Fred W. McDarrah, Gerard Malanga, Billy Name, Adam Ritchie, Steve Schapiro and Stephen Shore.
"The first thing I noticed when I visited the Paris Velvet Underground Experience Exhibit was the number of different locations that The Exploding Plastic Inevitable had visited and the faithfulness of the detail that is contained in the show," said John Cale in a statement. He added, "The expansive mixed media elements highlight the great variety of responses to the EPI events wherever they appeared. This was not only about the Velvet Underground. Whatever was created in the Factory did not stay in the Factory. What Andy had started at the Cinemateque by projecting film on to the Velvet Underground became exponentially more complex as the elements found new focus with each City Town or venue. These historical visits are contained in their raw energy in the current rooms of the Exhibit. They show the progress in personal expression not only in the disciplines of music, art and film, but the political servitude of the day. The pride and fear in our excitement made these expressions of urban continuity something we would never forget."
The exhibit will be accompanied by as-yet unannounced concerts, screenings, talks, pop-up installations, fashion collaborations and more. The exhibition will be open daily, except Mondays, from noon to 7 p.m. (it will stay open until 10 p.m. on Thursdays as well). Tickets cost $30 on weekdays and $35 on weekends (it's $5 less for students), and go on sale starting this Friday August 17th—you can get more ticket info here.
— Tyler Wilcox (@tywilc) August 15, 2018
Anyway, if you really want to honor Lou Reed's cantankerous spirit, make sure you take a Honda scooter to get to the exhibit.